run your own race

Run YOUR Race

Why do we compare ourselves to others?

It’s as if we are wired to look at somebody else’s accomplishments and judge them against our own.

We think that by measuring up to someone else that we have reached a level of success that is something we should be striving for. This idea however, is completely false.

First off, we are all DIFFERENT.

Every single person reading this post is different from one another, as well as myself. We all have specific traits, goals, skills, and attitudes that shape the individual you see in the mirror.

If this is the case then, that each person is indeed an individual, then why are we trying to veer into other peoples lanes?

This goes both ways as well.

By comparing yourself to somebody who you’ve deemed to be “successful,” you immediately squander your own achievements.

AND, by comparing yourself to others, you immediately place yourself in the same race as that person. This is the issue I have with the idea of human comparison.

If I’m comparing my unique self, with all of my individual abilities and ideas to somebody who is obviously not me, I’m completely limiting my potential. It would be like a long distance runner comparing themselves to a sprinter. Sure, they’re both doing the same action, going from point A to point B with their legs being the only mode of transportation; but, they’re two completely different skillsets, body types, distances, and mental races.

So, my suggestion to you is the next time you look at somebody else’s accomplishments, congratulate them, but remember that you are not them.

You my friend have your own race to run and in order to stand atop the podium of self improvement you must stay in your lane.

I’ll leave you with this:

Therefore, since we are surrounded by so great a cloud of witnesses, let us also lay aside every weight, and sin which clings so closely, and let us run with endurance the race that is set before us, – Hebrews 12:1

– Cooper Mitchell

Future Internet Specialization

Future Internet Specialization

Today’s topic is not of the norm for me, but is something I see beginning to occur and will only increase with time.

Once upon a time when people marketed on the internet or wrote to a certain crowd, they would write for the masses. I.e the crowd they were trying to reach was the ENTIRE WORLD.

This was something that often worked.

Put yourself and your ideas into this new virtual world and with time, your audience will grow. It’s an idea that is heavily spoken on in a book I recently read by Austin Kleon called “Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered.

I greatly agree with this advice and it’s something I’m doing right now as I write this.

However, I believe there will soon be a shift, and one that will begin to become very noticeable.

First, why a shift?

Reaching the entire world with your content was at one time very possible. In fact, it’s still possible today, but is becoming more and more difficult as time goes on.

The reason is due to the amount of information being uploaded on the internet at an increasing pace, AND the amount of information that’s been on the webiverse for years.

I recently read a statistic that was confirmed by a Google Spokesperson that 300 hours of video is uploaded to Google (wait for it…) every MINUTE!

Every minute! Can you believe that?

And that’s just video, which doesn’t include all of the social media posts, blog entries, music, or anything else share for the world to see.

With the ever increasing amount of information sharing, you must believe it is only becoming harder to be seen.

So, what can be done?

This is the real point of this article.

Now that it’s becoming more difficult than ever to get noticed on the interwebs, what can be done?

Simple, specialization.

However, specialization is not enough. Specialization and niche markets plague the internet, so something else must be done.


Yes, I believe the future of the internet including marketing and visibility will begin to become much more geographically based.

To reach target audiences, I see it becoming very important to focus efforts on your local market. Which is something I’ve begun to do, and is even easily seen in a recent article I wrote called, “Springfield MO Financial Advisor.”

It doesn’t get much more locally focused then that.

This is far from a new idea in the large spectrum of things. Companies have done this for centuries, however, it’s typically been done in the reverse.

Companies attempt to grab a foothold in the local market, and then expand outward.

In my opinion, visibility in the internet age is the opposite.

Begin globally, and narrow down to being seen locally.

What’s your opinion?

Boldly Yours,

Cooper Mitchell