Today’s topic is not of the norm for me, but is something I see beginning to occur and will only increase with time.
Once upon a time when people marketed on the internet or wrote to a certain crowd, they would write for the masses. I.e the crowd they were trying to reach was the ENTIRE WORLD.
This was something that often worked.
Put yourself and your ideas into this new virtual world and with time, your audience will grow. It’s an idea that is heavily spoken on in a book I recently read by Austin Kleon called “Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered.
I greatly agree with this advice and it’s something I’m doing right now as I write this.
However, I believe there will soon be a shift, and one that will begin to become very noticeable.
First, why a shift?
Reaching the entire world with your content was at one time very possible. In fact, it’s still possible today, but is becoming more and more difficult as time goes on.
The reason is due to the amount of information being uploaded on the internet at an increasing pace, AND the amount of information that’s been on the webiverse for years.
I recently read a statistic that was confirmed by a Google Spokesperson that 300 hours of video is uploaded to Google (wait for it…) every MINUTE!
Every minute! Can you believe that?
And that’s just video, which doesn’t include all of the social media posts, blog entries, music, or anything else share for the world to see.
With the ever increasing amount of information sharing, you must believe it is only becoming harder to be seen.
So, what can be done?
This is the real point of this article.
Now that it’s becoming more difficult than ever to get noticed on the interwebs, what can be done?
However, specialization is not enough. Specialization and niche markets plague the internet, so something else must be done.
Yes, I believe the future of the internet including marketing and visibility will begin to become much more geographically based.
To reach target audiences, I see it becoming very important to focus efforts on your local market. Which is something I’ve begun to do, and is even easily seen in a recent article I wrote called, “Springfield MO Financial Advisor.”
It doesn’t get much more locally focused then that.
This is far from a new idea in the large spectrum of things. Companies have done this for centuries, however, it’s typically been done in the reverse.
Companies attempt to grab a foothold in the local market, and then expand outward.
In my opinion, visibility in the internet age is the opposite.
Begin globally, and narrow down to being seen locally.
What’s your opinion?