Facebook, the almighty social network continues to expand.
I woke up this morning with an email from StockTwits, a social network for investors, explaining the continued growth of Facebook.
I’ll get into the details in a second, but I think Facebook’s will continue to grow.
Facebook is live and all in one place. The internet is completely segmented. When you want to find out how a company is doing, you go to their website. However, the problem faced in going to a companies website is they’re not often updated due to the time it takes to do so.
With a company page on Facebook, you can update easily and share any information you would like with an audience that is “following you.”
Not only will it grow in this manner, but I believe the user base will continue to grow.
When we think about internet companies and social networks we often think of something that is fleeting. It may be popular today, but will it be popular 5 years from now?
When Facebook began to steamroll I believed it was a fad. Myspace was once THE social network and now look at it.
But, despite the cyclical nature of social networks, Facebook has stood the test of time and continues to grow. And because of this, I believe they’ve reached the point of no turning back.
There are so many people on Facebook, with so much content on their pages, to leave Facebook would be like abandoning their personal website.
Not only that, but it would be like leaving your social lifeline as well. How could you possibly get through your day without knowing what Becky had for lunch? Or, what would happen if somebody asked you if you’d seen the viral video that’s been spreading on Facebook and you hadn’t seen it because you didn’t have Facebook?
These sound silly, but these interactions are becoming ingrained into the life we live. No longer does Facebook just live on Facebook. It’s spreading!
Increased User Base
So, enough about what I think. Let’s look at the numbers.
This is a graph published by Stocktwits:
The graph shows the Daily Active Users (DAU) of Facebook from Q3 2013 to Q3 2015.
It must also be noted that these numbers are in the millions! And these aren’t just people who have Facebook accounts. These are people with Facebook accounts that log in each and every day.
1/7th of the world logs into Facebook everyday.
No longer is Facebook just something we do in our free time every once in a while.
It’s a part of our lives. When something because ingrained in our lives, its hard to stop.
Facebook has just begun.
– Cooper Mitchell